"We don't really talk about design, we talk about developing ideas and making products."
Jonathan Ive, head of design for Apple
The company philosophy is based around one simple thing, if people love something, they'll come back.
It's a truth as valid in the ceramic world as it is any other environment.
"If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours." Ray Kroc, McDonald's founder